Saturday, February 29, 2020

Aspects Of Relationship Marketing Marketing Essay

Aspects Of Relationship Marketing Marketing Essay The objective of the research is to find critical differences between two aspects of relationship marketing namely-B2B and CRM. Any successful B2B strategy has to help the customer to be loyal and supportive to the firm and its products.   The   customer do   not   just get   a   need,   the   B2B marketer   have   to   help   the customer though getting him to feel a need and then buy the product and finally become loyal. The industries also need to take the marketing tool of customer relationship management seriously and provide proper focus to it. The CRM helps the organization to focus on the needs and the requirements of the customers. The CRM must ensure that the products and the services offered by the organization are proper response to the changes in the aggregate customer behavior pattern. (CRM News)The automobile industry also need to provide proper maintenance and after sales service to ensure good CRM. In today’s competitive world it is im perative that the offers to the customer are according to the needs and the requirement of the customer. The organization may even have to customize the products according to the needs of the customer.   In order to provide better services which is a part of the promotional strategy companies are appointing customer relationship officer to make the customers aware about the new offers and also to solve all their problems in order to create a strong brand image in the minds of the consumers. The aim in relationship marketing is to build and maintain relationships with all the organisation’s publics. The list given is not comprehensive, and some publics will obviously have more influence over a particular firm’s activities than others. The task is to identify those groups which are the main influencers and to design marketing programmes and strategies which take the influencers into account. Research is important to establish why customers defect, as studies have shown that a large proportion of dissatisfied customers never complain – they simply stop using the service. By the same token, customer complaints handling procedures should be properly carried out to ensure that the complaint is rectified and the customer is satisfied the necessary action is taken to prevent that (CRM News).problem occurring again but the starting point is usually to examine the external environment and the changes taking place within it. The audit then gradually narrows its focus from the general aspects of the organization’s marketing activity to the more specific, until, finally, specific problem areas or difficulties can be probed more closely if required. It is useful to understand the components identified above, and the main questions which should be addressed in the audit. A number of tools can assist in the process. An example of this is database marketing where customer-buying histories and other information can be listed on a database, and then referenced and cross-referenced in the future to target new products or promotions accurately. (China B2B Market)Another important aspect of the task of analyzing how to retain customers is to carry out market research amongst customers who have defected. Why did they go to a competitor? Why have they stopped using your service? The answers to these questions can hold vital information for services marketing managers.

Thursday, February 13, 2020

Decision tree Essay Example | Topics and Well Written Essays - 2000 words

Decision tree - Essay Example So far the example fabric has met PPF’s essential performance standards but additional testing will illustrate if it can attain their maximum specification. Decision hypothesis is a logical and systematic strategy to the analysis of decision making. A fine decision is one that is oriented on logic; reflects on all accessible data and potential alternatives, and the quantitative strategies of data. In terms of the expected values calculated, and consequent decision, it does not matter if costs are to the left of amount or vice versa; though rationally the costs are incurred prior to the site acquisition revenue is earned so it generates more sense to put expenses to the left of amount. Clearly nothing will be achieved if PPF management decides not to go on with the project what he needs to find to decide to drill is an EV for this act that is greater than $0. The EV for drilling is $140k so he should drill. When p (abandoned) = 0 this means the likelihood of it failing to acquire the site and make profit is 1 (i.e. certain) and from the pertinent section of the decision illustration it can be observed that the EV is 1 x -$- Â £14.8.M In case of p (maximum) = 1 then there are two potential it can be possible to buy Curie site or delay decision making and maintain Faraday site. These double events are equally exclusive and comprehensive so must add up to 1. To attain this one must normalize the probabilities of buying the Curie site and expanding Faraday site to make them add up to

Saturday, February 1, 2020

Human Rights Violation in China Assignment Example | Topics and Well Written Essays - 750 words

Human Rights Violation in China - Assignment Example The essay begins with a definition of internet regulation and the condition in China and then proceeds to state the conclusion before giving the premises to support it. Counterarguments can be very effective tools to elaborate an argument in an essay. Counterarguments are opposite arguments that help the reader to view the other side of the argument in question. This way, counterarguments help to give the reader both sides of an argument so that they can fully understand what is at stake and help them make the right decision. Counterarguments help to strengthen the writer’s argument especially when the counterarguments are weaker than the arguments being spearheaded by the writer. In the essay, counterarguments have been used to help strengthen the main argument of the essay and also to provide both sides of the argument to enable readers to understand the argument better (Wolterstorff 210). The main argument in the essay is that the Chinese government should not restrict internet use because it violates people’s rights and limits access to information. Several counterarguments have been used in the essay to help strengthen the argume nt and these include â€Å"The government has the right to control and govern the internet according to its own rules and laws within the borders,† and â€Å"Internet censorship system is also very instrumental in safeguarding the Chinese culture against being eroded by the western culture as seen in other countries.† In an essay, the use of various sources helps the writer to read from a wide range of materials thereby getting a big range of ideas to enrich the essay. Credible sources help to give weight to an argument by effectively quoting from materials researched by renowned authors. In the essay, various sources were used to help enrich the content of the arguments.